WtW

Italy, a country that calls to mind art, food, design and…football! So this was exactly what TNT Express Italy decided to organize as a WtW event, a football tournament with the participating teams coming from all over Italy.

How many different ways can you find to organize a WtW event? Quite a few by the looks of it!

Among the many “traditional walks” there was a very interesting and innovative one: the “virtual walk” organized by TNT Spain. Named la “Marcha Solidaria” it has proved to be very successful in these years, and this was the fourth year in a row. But how does a virtual walk actually work?

Yes, it’s that time of year when thousands of people walk the streets of many different countries, all of them with one purpose only: fight together against global hunger and show their support to WFP. How do they do so? By participating to “End hunger: Walk the World” , the global fundraising event that begins today and lasts until June 3. The 2010 edition raised enough money to provide a whole year of meals for more than 10,000 school children, achieving an incredible result.